WELCOME TO THE RODEO
wrangle your work. find your flow. build with intention. do your Best Work.
We specialize in strategy and systems consulting for solo entrepreneurs and growing small businesses who value creativity, humanity, and positive impact in their work and are overwhelmed by all the moving parts of running a business.
What that actually means? When you work with SBR, you have a human guide to listen deeply, ask the right questions, and partner with you to uncover the next right steps for your business. We start with deep clarity and right-sizing your business, then we set up systems to support your newly-uncovered Best Work so that you can find your flow in a sustainable or even regenerative ongoing rhythm.
When you step into the Small Business Rodeo arena (whether to solve a specific problem or to tackle your general overwhelm), you’ll embark on a four stage process with Heather as your guide:
Wrangle your Work: Create simple systems, right-size your business, organize all the things, make strategic plans you can stick to, solve the problems keeping you stuck.
Find your Flow: Work in a rhythm that works for you, run experiments and iterate, sell your thing with ease, feel good about your business.
Build with Intention: Design your business to grow in a way you can sustain, in the direction you want to go, with the people you want to spend time with.
Do your Best Work: Align your work with your soul-level mission, and get all the BS out of the way so that your own intuition can take center stage. Everyone’s Best Work is different—my job is to help you uncover, nurture, & sustain yours.
ONE-ON-ONE SMALL BUSINESS SUPPORT
want to get intentional about your business, together?
if you’re thinking…
“I DIYed my website and I feel like I just need an expert to take a look and tell me what it’s missing.”
you might be looking for…
THE WEBSITE AUDIT
2 hours on zoom
we’ll go through every page of your website looking at aesthetics & technical function
you’ll get a recording + a punch list of website updates
2 hours // $225
pssst! too overwhelmed to decide where to start?
I hear ya, partner. I’m here to help! Just book a clarity call and I’ll help you choose which trail we’re riding.
if you’re thinking…
“I feel like I’m throwing spaghetti at the wall and never getting any momentum because I’m so scattered.”
you might be looking for…
THE STRATEGIC PLANNING INTENSIVE
Half day (4 hours) on zoom
we’ll talk through your overwhelm and transmute it into a step by step plan. bring everything that’s on your mind, and we’ll sort it out + brainstorm together.
you’ll get a recording + a roadmap for the next 90+ days in your business.
this session can be used for general overwhelm help, or a specific focus:
Create a 90 day marketing plan
Map your customer’s journey
Create a launch calendar
Nail down your offers
4 hours // $444
if you’re thinking…
“I’m reinventing the wheel with every client and I keep losing things and wasting time. I know I need systems, but I’m not sure where to start.”
you might be looking for…
THE SYSTEMS SETUP SPRINT
Dedicated week to setup your systems (total hours within the week will be decided in your custom proposal) + aftercare
we’ll talk through your processes + tech stack and make a plan, then I’ll help you get a new system setup and teach you how to use it
you’ll get one new custom system set up and a recorded tutorial for future use
examples of systems we can set up:
Create a custom Notion/Clickup/Airtable workspace for your business (I’ll help you choose)
Setup Dubsado or Honeybook & one starter automation
Setup all the tech + integrations for launching a new course or program
each sprint is custom depending on the complexity of your needs
One VIP week // starting at $995
And if you’re thinking…
“I need a trusted guide to help me figure this whole thing out. I’m tired of trying to fit my business into the shape of other peoples’ formulas, learning random things on YouTube, and feeling like nothing ever just flows. I’m ready to focus on wrangling my work, finding my flow, and building my business with intention with one on one support!”
You’re looking for…
THE DEEP DIVE
6 months of deep dive calls with a small business strategist (3 calls per month/75 minutes per call)
asynchronous support between calls (Slack or email) and a second set of eyes on everything (your strategies, systems, website, launch plans, emails, content calendar, and more)
over the course of The Deep Dive, we will:
dig deep to get clarity on your values, skills & gifts, and best ways of working
create strategic plans for your projects, offers, marketing, and team in repeatable 90 day cycles
wrangle your systems into an organized and clear back-end operating system that supports your best work
craft a custom Business Atlas that charts the path for growing your business in an intentional and aligned way
6 months // $595 per month
If you are looking for knowledgeable and grounded 1:1 support to stop guessing and start flowing, The Deep Dive might be the next step for you. Let’s chat to see if we are a good fit!
strategy
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systems
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support
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strategy ✴︎ systems ✴︎ support ✴︎
Hi! I’m Heather, and I help creatives & small business owners craft & implement strategic plans to grow with intention.
Unlike…
your friends (who really don’t get what you do all day)
your partner (who desperately wants to make it through one dinner without talking about email newsletters)
or your Mom (who just needs to know how much you pay yourself) …
I can’t wait to hear allllll about your business.
vibe check*
*If these snippets from the SBR Manifesto are what you need to hear right now, we are probably a great fit for working together:
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Building a business that allows you to do your Best Work is only possible if you know how you work best. You likely need a mirror to help you see yourself clearly, which is part of why you are seeking support AND you must be committed to self-inquiry to get to your Best Work.
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Knowing the numbers of your business will take you farther than you think. Tracking YOUR key metrics shifts your attention to the places you want to grow, and the grass is always greener where you water it. You can track both yield (quantitative data) and feel (qualitative data) and it doesn’t have to be hard!
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Capitalism sucks, but your business doesn’t have to. Focusing on creating a positive impact in the world is good for you, your clients, and the world. Radical generosity feels good, makes the world a better place, and will also lead to more business success every time!
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Or even one-size-fits-most. Templates, formulas, courses, and Youtube University can only get you so far without an actual human guiding you to implement strategies in a way that works for your business and your brain. One-to-many teaching can be a good accessible starting place, but it should always allow for nuance and eventually you will grow to the point that you need personalized support.
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Sounds basic, but isn’t. We very often get wrapped up in thinking about a list of solutions or how we will implement a solution without stopping to examine if we are solving the right problem in business. You almost always need a mirror to back you up to making sure your current idea is solving the right problem.
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You can move pretty quick if you never check a map, but you will likely end up somewhere other than where you actually wanted to go and backtracking will take you extra time in the long run! Slowing down to make sure you have the right map and check that you are following that map will take more time up front (and sometimes feels like moving backwards!) but over time you will reap rewards.
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I am a firm believer that you can do anything you set your mind to (though it might take longer and more work than you really want). BUT! You cannot do everything. Almost every small business owner I know is doing too much already. Doing your Best Work means saying “not right now” to things you REALLY WANT TO DO. It’s a painful but crucial part of the process.
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This is a marketing axiom that also applies broadly to small business as a whole. Confused people don’t buy things. And, when you are confused about your own business, you will avoid doing important work and stick to the parts of business that feel clear. Naming confusion and diving in until things are crystal clear is integral to wrangling your work.
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You have a unique perspective that is informed by your experience, your creativity, your human design/astrology, and every person you have ever known. Even if someone else is already doing/saying/teaching/offering the thing you want to create, they aren’t doing it like you! When you get clarity on what your Best Work looks like and start aligning what you are doing with what you want to be doing while sharing from your voice, magic happens!!
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When there is a place for everything and everything is in its place in your business, you can work your systems and let your nervous system relax. If you have 2,347 ideas, tasks, and follow-ups living in your brain at any given time, it’s no wonder you can’t find any work/life balance or step into the ever-elusive ~flow state~! Every person needs different systems to support their Best Work, and when you get them dialed in, it feels like you can breathe again. Which is ACTUAL self care.
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Or, eat the frog. Do the thing that feels hardest to make mental space, collapse timelines, and take leaps. See also: you use twice as much energy avoiding something as doing it; the work that feels hard has the most to teach you about yourself; and finding the magic in the mundane is how we make life whimsical and fun.
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Our little human brains looooove to make things into false dichotomies. It makes us feel safe. And it’s wildly unhelpful to creative business owners! Running a small business means existing in the liminal spaces, leaning into the uncategorized, and looking at everything with a creative lens. If you think there are only two choices in front of you, think again!
INTENTION IS MORE THAN JUST A BUZZ WORD
What does it even mean to build with intention?
WHAT IT’S NOT:
throwing spaghetti at the wall to see what sticks
chasing someone else’s dream
following a formula that doesn’t fit your business model
burning yourself out by working the wrong ways (been there 🙋🏻♀️, don’t recommend)
chaotically crashing into every week, not even sure what to be working on
reinventing the wheels of your business with every new service or product
uncontrolled growth (sometimes building with intention means decreasing the reach of your business to find the right size for you!)
or even just knowing who your ideal client is
WHAT IT IS:
digging deep for soul-level clarity about the work you should be doing day in and day out
designing offers that meet your needs AND your customers’ needs
implementing soft systems that are unique to your Best Work so that your nervous system can relax as you settle into your business {WRANGLE YOUR WORK}
establishing Rhythms for working both ON your business and IN your business {FIND YOUR FLOW}
crafting roadmaps (aka strategic plans, but more fun) so you know exactly where your business is headed
treating everything as an experiment in your business so you can tweak and test as you follow those roadmaps and achieve your dreamiest Best Work
Uncover your Best Work, and design the architecture to support it
If any of these elements feels unclear or out of alignment, you might need a little help to wrangle your work and find your flow so you can get to your Best Work.
CLARITY: Do you know where you want to go, who you want to serve, and how to spend your time?
STRATEGY: Do your offers and marketing efforts match your ideal clients needs & habits?
CAPACITY: Do you have a dreamy schedule with time for work & play while maintaining the workload you have set for yourself?
SYSTEMS: Do things flow smoothly in your business for you and for your clients? Is there any friction?
COMMUNITY: Do you know who your people are, where you are meeting more of them, and how you are nurturing them?
SUPPORT: Do you have a hiring plan and business besties to help you along the way?
YOU’RE LESS ALONE THAN YOU THINK YOU ARE
Any of these common small business problems keeping you up at night?
Website isn’t working for you and you’re embarrassed to share it
Hired an assistant but it only made more work for you because nothing was clear enough for them to truly help
To-Do list is all in your head or scattered on post-it notes
Marketing plan is panic-posting last minute stories on Instagram
Graveyard of half-finished online biz courses and worksheets collecting dust in your files
Onboarding a new client is so chaotic that you don’t even want any new clients (but you need them)
Need to make more money so you can hire help, but need to hire help to make more money
Working nights and weekends and never feeling caught up
Someone asks you what you do at a party and you freeze like a deer in headlights trying to come up with a description that feels right
Made a new offer, heard crickets
Gotta stop emailing the list only when something is launching but the writer’s block is so real
Spent 87 hours today searching for that one google doc you made with the REALLY GOOD notes and … never found it.
TESTIMONIALS
kind words from past & current clients
“Working with Heather was so beneficial. She made me feel very comfortable with the questions I had and exceeded my expectations with her knowledge and advice. I walked out of our conversations feeling more confident and aware of what to expect with the projects that I was tackling.”
—Mtende R.
“For so long I have been in this limbo. Until you! What I needed was you!
Not just because your services are "high touch." That is important with what I need but really it's more about what YOU bring to the high touch sessions. You have lots of curiosity rather than that yucky "coaching" way of just applying a tough love principle that's issued to everyone you work with. You value creativity, you aren't frustrated by "non-productive" things like brainstorming or discussing pros/cons. You're amazing! And rare! And needed! I appreciate you so deeply!”
—Tara C.
“Heather skillfully and thoughtfully redesigned my website to truly reflect me and my vision, while offering sincere encouragement and enthusiasm that made the process seamless and stress-free. She brought clarity and organization to my business, helping me refine my priorities and map a workflow aligned with my purpose. Her professionalism, kindness, and creativity made working with her a joy, and I highly recommend her to new business owners seeking support as well as those looking to refresh an established brand.”
—Maia R.
“Working with Heather as a new business owner has been so helpful. Her ability to ask the right questions and listen deeply ensures tailored strategies that simplify my workload, allowing me to focus on the creative work that inspired me to start this journey. Heather’s holistic approach identifies root challenges, offering sustainable solutions rather than quick fixes.
Each session leaves me feeling inspired, focused, and excited about the path ahead. Having Heather by your side as you navigate the challenges of running a small business is a game changer. Highly recommend it!”
—Carey K.
NOT SURE WHERE TO START? I’VE GOT YOU.
