creative entrepreneur craving more flow in your work?
let’s wrangle your business
You have Big Important Work to do. The work that only you can bring into this world. The why that motivated you to start your small business.
But most weeks, it feels like you are overwhelmed by an endless loop of busy work. Important details are getting missed, your marketing is an afterthought, and your big ideas are sitting in cold storage.
You need help organizing your work and finding your flow so you can leave the chaos behind and confidently step into your zone of genius.
Welcome to the rodeo!
strategy
✴︎
systems
✴︎
support
✴︎
strategy ✴︎ systems ✴︎ support ✴︎
We’re obsessed with helping you stop spinning your wheels and start reaching your full potential.
It’s time to saddle up to…
STOP:
Being paralyzed by trying to choose the next thing to work on, or worse, working on 10 different projects at once
Spending hours agonizing over creating content that does nothing for your business
Pivoting to a new business idea each week, aka throwing spaghetti at the wall
Trying to learn how to use systems you don’t even like
Wasting half your day trying to find that one *really important* note
Apologizing to clients because you always seem to forget to follow up on time
Reinventing the wheel with every client or product launch
Manually inputting data that could be automated, if only you knew how
Thinking you need to hire help to make more money, but you need to make more money to hire help
Being embarrassed about not having it all together
AND START:
Knowing what to work on when, because you have one place to track everything that you love to look at
Learning (and loving) only the systems you like and want to use
Tracking what actually matters for your business, and releasing the rest
Feeling confident in your elevator pitch, your why, your offerings, and your marketing strategy
Ensuring that your marketing actually works for you and doesn’t take up all your time (because you have a rock solid plan)
Knowing exactly where to find your notes, spreadsheets, tasks, and client information
Being a superhero at follow-ups and follow-through
Feeling held by a community of other creative entrepreneurs who get it and have amazing advice to offer you
Having a hiring plan that makes sense for you and doesn’t stress you out
Exhaling a sigh of relief when you review your business at the end of each quarter and see that the moves you made actually made progress.
if running a business was a trail ride…
Intentional strategy would give you the trail map for where you want to go and options for how to get there.
Thoughtful systems would give you the horse that’s going to move you towards your destination.
The right support would give you the wrangler to lead you down the trail and the friends to join you on your ride.
If you’re ready to level up your business, it’s probably time for a change in your STRATEGY, SYSTEMS, SUPPORT, or all three.
Here at Small Business Rodeo, we evaluate your business through these three lenses in every offering we have and we prioritize making sure you have the right pieces of the puzzle for your unique business, from marketing tactics to your tech stack.
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"Heather is a patient, generous mentor with a bounty of creative ideas! She brings a wealth of experience both as a maker and as a boutique owner and offers concrete, actionable strategies. Her guidance and encouragement helped me to see possibilities for my business that previously felt out of reach. Just one juicy session with Heather created a clear path for me to develop a workshop that has added a joyful revenue stream to my creative business!"
—Erin
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"Working with Heather was so beneficial. She made me feel very comfortable with the questions I had and exceeded my expectations with her knowledge and advice. I walked out of our conversations feeling more confident and aware of what to expect with the projects that I was tackling."
—Mtende
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“Heather was incredibly gracious with her time and energy. She was delightful to work with and offered concrete and tangible steps we could take to improve. We were struggling with how to best demonstrate our wholesale potential in an easy-to-understand guide. After working with Heather, we feel confident reaching out to stores and getting our social good products on shelves!”
—Kristen
sound good? here’s how:
consulting
Your business is unique, and you need personalized strategy, systems, and support.
You’re ready to uplevel, and need some help solving specific problems in your business.
We offer several specific intensive sessions:
Marketing Magic Intensive
Workflow Mapping Intensive
The Notion Fix
Not sure which one is right for you or need help with a different topic? Book a complimentary Clarity Call and we’ll help you find the right solution.
workshops
Our accessible monthly workshops are designed to teach you how to DIY your business strategy and systems in an intentional (read: not throwing spaghetti!) way.
If you’re new to the Small Business Rodeo, our virtual workshops are a great way to dip a toe in and see if our teaching style is right for you!
2025 Workshop topics include:
90 Day Marketing Plan
Notion for Business 101
Customer Journey Mapping
SEO Basics
Quarterly Planning Party
membership
we know how important support is to managing a business well. You can’t do it alone, and you shouldn’t have to. Workshops are great, but having one on one support and friends to bounce ideas off of takes those workshops to the next level.
That’s why we created work/flow, a monthly membership for you to dig into the muck with other creative entrepreneurs in the rodeo + get personalized support to uplevel your business faster.
work/flow includes:
Access to all workshops + bonuses
Monthly one:one strategy session
Monthly hotseat calls with other members
Monthly deep work sessions
Slack mastermind community
There are only 15 spots available for founding work/flow members!
looking for a taste of what Small Business Rodeo is all about?
Get started with our free business ideas megalist template.
This Notion template + tutorial will give you ONE PLACE to store all your business ideas, brainstorms, and future plans. It’s packed with different ways to sort your ideas to help you identify what to work on when and safely store your brain dumps for later.
This template is accessible on your computer or your phone, super organized, and designed to grow with you.
No more losing great ideas between your notes app, journal, post-its, and that one really good Google Doc that vanished into the ether!
