WELCOME TO THE RODEO
Small business can feel like every new day is stepping into a rodeo arena, between ideas and tasks and best practices and email and money and the ever-changing landscape of the internet.
✷ you DON’T have to wrangle your work by yourself ✷
Here at SBR, we specialize in one-on-one strategy and systems consulting for solo entrepreneurs and growing small businesses who value creativity, humanity, and positive impact in their work but are overwhelmed by all the moving parts, ideas, and advice that come with running a business. When you work with SBR, you have a human guide to listen deeply, ask the right questions, and partner with you to uncover the next right steps for your business.
WRANGLE YOUR WORK
with intentional business design + soft systems
01/ Human Design
Our first step is to deeply understand who you are, how your energy and creativity work for your business, who you like to work with, how you communicate, and where you are headed. We’ll look at your Human Design chart and any other modalities that resonate with you to create a picture of what’s working, kinda working, and not working for you + what you deeply desire to build toward.
The goal of starting with understanding how you work is to ensure that we understand which solutions will actually help you wrangle your work for good.
02/ Business Design
Now we get to do the fun part! Intentionally design a business that supports you, your customer, and the work itself in the best way we can. This means digging into various areas of business design + strategy to build a cohesive and sustainable world from the work you have already done + the parts of the business you currently have + where you want to go from here. We might work through brainstorming, problem-solving, and mapping in any or all of these areas together:
Offer design & offer ecosystem mapping
Customer journey mapping
Your digital world
Marketing and sales channels
Your seasonal sales plan
Messaging & Positioning
The goal of intentional business design is to create a totally individual roadmap that feels sustainable, inspiring, and like your business is 100% you.
03/ Soft Systems
Once we deeply understand the schema for the world you are building with your business, we can begin to engineer the structures within your world. This looks like picking technology that fits your business design and customizing it to work for your human design. Everyone’s brain is different, and SOFT systems are expansive, not rigid. Depending on your unique business and needs, we might work together to design soft systems around:
Client onboarding/offboarding
Information storage
Email
Project management
Sales
Content marketing
Delivery
Collaborations
Networking
Referrals
Launches
The goal of soft systems is to support you in running your business, so that you can do your very best work in the world, without all the fiddly details taking up too much space in your brain.
04/ Experiment & Flow
Once we have designed around you, the business, your customers, and your systems, you get to settle in and find your flow. This looks like:
Using and tweaking your soft systems
Gathering data about marketing, sales, and customer results
Planning in a rhythm that allows you to continue gathering momentum
Experimenting with projects & products that fit within your map
Living your values, meeting your goals, and allowing your nervous system to settle into the beautiful business you have built!
Business is an iterative process, and our ultimate goal of ALL of this work is to find a sense of flow while you iterate. With intentional business design & soft systems, you get to live into your purpose and let your business hold you along the way.
ONE-ON-ONE SMALL BUSINESS SUPPORT
want to get intentional about your business, together?
✷ Human Designed Business Session
This session is the starting place for intentional business design. We will start with a deep dive into your Human Design chart, and end with applying the insights that resonate to your business strategy. You’ll walk away with a deeper understanding of your own Human Design bodygraph chart and ideas for how to experiment with this knowledge in your small business. We can look at your chart for insight into:
Purpose & gifts
Magnetic marketing & communications strategy
Energy Management & capacity
Decision making process
How you get new ideas and process information
Sales strategy
2 hour recorded Zoom session // $295
⚙︎ Wrangle Your Work Advisory Retainer
The full SBR process from Human Design → Business Design → Soft Systems → Experiment & Flow. This work is best accomplished through a series of 1:1 sessions with integration time between sessions. This retainer is designed to fully hold you through the process and allow you to implement manageable pieces of business design and systems work in a sustainable, transformative way.
Two 90 minute recorded Zoom sessions per month
Unlimited asynchronous Slack support between sessions
Templates and resources as needed along your journey to wrangle your work
$495 per month {3 month minimum commitment}
Hi! I’m Heather, and I help creatives & small business owners to intentionally design their business ecosystems, craft & implement strategic plans, and build the soft systems that support their best work.
Unlike…
your friends {who really don’t get what you do all day}
your partner {who desperately wants to make it through one dinner without talking about email newsletters}
or your Mom {who just needs to know how much you pay yourself}
… I can’t wait to hear allllll about your business.
kind words from past & current clients
TESTIMONIALS
“I absolutely recommend booking a session with Heather. She is equally brilliant in business strategy and human design, which makes her an unparalleled thought partner if you want to create a business that works with your unique energy. Rather than reading cookie-cutter advice online, ask her your questions! She'll tell you how to build offerings, marketing campaigns, and weekly workflows based on your specific talents and needs. It's amazing and invaluable!”
-Amelia H.
of Off the Grid
“Heather’s wisdom and support and what it has done for my work — and life — are truly beyond words. She listens deeply and sincerely in order to get to know you, uses this to inform her tailored guidance and mentorship, and brings a breadth of tested strategies and tools to enable you to pursue your life’s work or any project. With Heather, my growing yoga business, my stress management strategies, my parenting approaches, my entire life has truly been nurtured. I’m more organized and confident and have more clarity about the path to my vision thanks to working with Heather.”
-Helen D.
of Guiding Path Yoga
“This was the first time that doing quarterly reviews and planning out my goals made sense and felt doable and I felt excited about them! the accountability of the check ins & planning were also really helpful at analyzing where I was on my journey to my goals and what needed to shift and change. and the office hours were tremendously helpful when I felt stuck on actually implementing the tasks.”
-Brigitte F.
strategy
✴︎
systems
✴︎
support
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strategy ✴︎ systems ✴︎ support ✴︎
vibe check*
*If these snippets from the SBR Manifesto are what you need to hear right now, we are probably a great fit for working together:
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Building a business that allows you to do your Best Work is only possible if you know how YOU work best. You likely need a mirror to help you see yourself clearly, which is part of why you are seeking support! AND you must be committed to self-inquiry to get to your Best Work.
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Knowing the numbers of your business will take you farther than you think. Tracking YOUR key metrics shifts your attention to the places you want to grow, and the grass is always greener where you water it. You can track both yield (quantitative data) and feel (qualitative data) and it doesn’t have to be hard!
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Capitalism sucks, but your business doesn’t have to. Focusing on creating a positive impact in the world is good for you, your clients, and the world. Radical generosity feels good, makes the world a better place, and will also lead to more business success every time!
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Or even one-size-fits-MOST. Templates, formulas, courses, and Youtube University can only get you so far without an actual human guiding you to implement strategies in a way that works for your business and your brain. One-to-many teaching can be a good accessible starting place, but it should always allow for nuance and eventually you will grow to the point that you need personalized support.
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Sounds basic, but isn’t. We very often get wrapped up in thinking about a list of solutions or how we will implement a solution without stopping to examine if we are solving the right problem in business. You almost always need a mirror to back you up to making sure your current idea is solving the right problem.
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You can move pretty quick if you never check a map, but you will likely end up somewhere other than where you actually wanted to go and backtracking will take you extra time in the long run! Slowing down to make sure you have the right map and check that you are following that map will take more time up front (and sometimes feels like moving backwards!) but over time you will reap rewards.
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I am a firm believer that you can do anything you set your mind to (though it might take longer and more work than you really want). BUT! You cannot do everything. Almost every small business owner I know is doing too much already. Doing your Best Work means saying “not right now” to things you REALLY WANT TO DO. It’s a painful but crucial part of the process.
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This is a marketing axiom that also applies broadly to small business as a whole. Confused people don’t buy things. And, when you are confused about your own business, you will avoid doing important work and stick to the parts of business that feel clear. Naming confusion and diving in until things are crystal clear is integral to wrangling your work.
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You have a unique perspective that is informed by your experience, your creativity, your human design/astrology, and every person you have ever known. Even if someone else is already doing/saying/teaching/offering the thing you want to create, they aren’t doing it like you! When you get clarity on what your Best Work looks like and start aligning what you are doing with what you want to be doing while sharing from your voice, magic happens!!
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When there is a place for everything and everything is in its place in your business, you can work your systems and let your nervous system relax. If you have 2,347 ideas, tasks, and follow-ups living in your brain at any given time, it’s no wonder you can’t find any work/life balance or step into the ever-elusive ~flow state~! Every person needs different systems to support their Best Work, and when you get them dialed in, it feels like you can breathe again. Which is ACTUAL self care. This is the hill I will climb every time!
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Or, eat the frog. Do the thing that feels hardest to make mental space, collapse timelines, and take leaps. See also: you use twice as much energy avoiding something as doing it; the work that feels hard has the most to teach you about yourself; and finding the magic in the mundane is how we make life whimsical and fun. I have this one on a sticky note on my desk, because this is what I need to hear the most!
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Our little human brains looooove to make things into false dichotomies. It makes us feel safe. And it’s wildly unhelpful to creative business owners! Running a small business means existing in the liminal spaces, leaning into the uncategorized, and looking at everything with a creative lens. If you think there are only two choices in front of you, think again!
INTENTION IS MORE THAN JUST A BUZZ WORD
What does it even mean to have an intentionally designed business?
✘ WHAT IT’S NOT:
throwing spaghetti at the wall to see what sticks
chasing someone else’s dream
following a formula that doesn’t fit your business model
burning yourself out by working the wrong ways (been there 🙋🏻♀️, don’t recommend)
chaotically crashing into every week, not even sure what to be working on
reinventing the wheels of your business with every new service or product
uncontrolled growth (sometimes building with intention means decreasing the reach of your business to find the right size for you!)
or even just knowing who your ideal client is
✓ WHAT IT IS:
digging deep for soul-level clarity about the work you should be doing day in and day out
designing offers that meet your needs AND your customers’ needs
implementing soft systems that are unique to your Best Work so that your nervous system can relax as you settle into your business
establishing rhythms for working both ON your business and IN your business
crafting roadmaps (aka strategic plans, but more fun) so you know exactly where your business is headed
treating everything as an experiment in your business so you can tweak and test as you follow those roadmaps and achieve your dreamiest Best Work
YOU’RE LESS ALONE THAN YOU THINK YOU ARE
Any of these common small business problems keeping you up at night?
✷ website isn’t working for you and you’re embarrassed to share it
✷ hired an assistant but it only made more work for you because nothing was clear enough for them to truly help
✷ to-do list is all in your head or scattered on sticky notes
✷ graveyard of half-finished online biz courses and worksheets collecting dust in your files
✷ marketing plan is panic-posting last minute stories on Instagram
✷ onboarding a new client is so chaotic that you don’t even want any new clients (but you need them)
✷ need to make more money so you can hire help, but need to hire help to make more money
✷ working nights and weekends and never feeling caught up
✷ someone asks you what you do at a party and you freeze like a deer in headlights trying to come up with a description that feels right
✷ made a new offer, heard crickets
✷ gotta stop emailing the list only when something is launching but the writer’s block is so real
✷ spent 87 hours today searching for that one google doc you made with the REALLY GOOD notes and … never found it.
TESTIMONIALS
{more} kind words from past & current clients
“Working with Heather was so beneficial. She made me feel very comfortable with the questions I had and exceeded my expectations with her knowledge and advice. I walked out of our conversations feeling more confident and aware of what to expect with the projects that I was tackling.”
—Mtende R.
“For so long I have been in this limbo. Until you! What I needed was you!
Not just because your services are "high touch." That is important with what I need but really it's more about what YOU bring to the high touch sessions. You have lots of curiosity rather than that yucky "coaching" way of just applying a tough love principle that's issued to everyone you work with. You value creativity, you aren't frustrated by "non-productive" things like brainstorming or discussing pros/cons. You're amazing! And rare! And needed! I appreciate you so deeply!”
—Tara C.
“Heather skillfully and thoughtfully redesigned my website to truly reflect me and my vision, while offering sincere encouragement and enthusiasm that made the process seamless and stress-free. She brought clarity and organization to my business, helping me refine my priorities and map a workflow aligned with my purpose. Her professionalism, kindness, and creativity made working with her a joy, and I highly recommend her to new business owners seeking support as well as those looking to refresh an established brand.”
—Maia R.
“Working with Heather as a new business owner has been so helpful. Her ability to ask the right questions and listen deeply ensures tailored strategies that simplify my workload, allowing me to focus on the creative work that inspired me to start this journey. Heather’s holistic approach identifies root challenges, offering sustainable solutions rather than quick fixes.
Each session leaves me feeling inspired, focused, and excited about the path ahead. Having Heather by your side as you navigate the challenges of running a small business is a game changer. Highly recommend it!”
—Carey K.
NOT SURE WHERE TO START? I’VE GOT YOU.